Top Trends in Short Video Creation You Need to Know

The realm of social media is an ever-changing field. Marketers, brands, and influencers need to stay put with the latest trends in short video creation. In this blog, we will learn about the latest trends in the short video space. We will also discuss the trends in detail and know the reason behind the popularity of short videos.

The realm of social media is an ever-changing field. Marketers, brands, and influencers need to stay put with the latest trends in short video creation. In this blog, we will learn about the latest trends in the short video space. We will also discuss the trends in detail and know the reason behind the popularity of short videos.

In 2024 short-form videos are the king of all content. This form of content is used extensively by marketers and influencers today to promote their products or to engage with their audience. Platforms like Google are also showing their support for short-form videos, let's find out what trends you can follow to create content!

What is Short Form Content?

The social media Realm defines short-form content or short videos as videos that range anything between 30 seconds to one minute in length. These videos are generally, crisp, to the point, entertaining, and easy to share. 

Reasons Behind its Popularity?

As mentioned earlier these short videos are crisp and engaging. But what also works in its favor is that it is easy to make. The creator/ brand can make more videos in a very short time. For example earlier if the creator/ brand used to make 1 video in a day, with the emergence of short videos they could produce 10-15 videos. The short-form content is not very time-consuming and the viewer can scroll the entire day without noticing the time, this helps the brands to make their presence felt online. 

Top Trends in Short Video Creation You Must Know

Challenge on Social Media

The short-form content went viral a few years ago. The content was based on dance, song, and enacting movie scenes and dialogues. Brands today make their own challenges, using their own songs, dances, filters, etc. It helps them to engage with the audience, promote their product, and go viral.

According to a report by HubSpot, around 20% of marketers created brand challenges and 42% performed better than expected. The marketers also believe that these challenges are one of the most effective social media trends this year.

Influencer Marketing

After the film stars and cricketers, the most popular celebrities are arguably the social media influencers. Their popularity is on the rise day by day. Especially among the youth and teenagers, they are a rage. Looking at this trend and the massive viewership that these influencers generate, brands are looking to capitalize on it. The brands are promoting their product through social media influencers. 

According to a survey, 88% of companies using influencer marketing say it's effective and around 55% said they will invest more in 2024. This belief in the influencers proves that Influencer marketing is here to stay.

Behind the Scene Videos (BTS) 

In a world of cutthroat competition, brands tend to cheat their consumers. Therefore, consumers seek transparency. But the problem is the short videos only have a few seconds to connect with their audience. Here Behind the scenes (BTS) videos come in handy. Believe it or not, consumers feel more connected and trust you more when they see what you do behind the product.

According to a study by Sprout Social Study, it was found that 70% of consumers felt more connected to those whose leadership or CEO was active on social media platforms. It is crucial that brands go out and share more BTS videos on social media. It will not only help them promote their brand but also build trust among the consumer.

How-to and Educational Videos

Remember the time when cooking shows were a craze? Or the time when we as children used to cling to our TV sets to watch MAD on Pogo? The similarities between these shows were, that they taught us something, they added value to our lives. The cooking shows taught us how to cook delicious food whereas M.A.D taught us art and craft. It is believed that this trend of educational and How-to videos is going to make a comeback in the digital space.

In 2024 brands are likely to shift their how-to’s, DIYs, and educational videos. According to a report by HubSpot, 32% of marketers said that they produced educational videos, and around 57% said it was effective in building a stronger brand presence.  As said earlier, these videos add value to the audience’s life. It helps them in their day-to-day lives. These videos affect the decision-making of a buyer. If done properly it can turn the audience into customers.

Conclusion

In conclusion, staying in the loop with the current trends helps the brands immensely to market their business. Today social media is used by everyone. From teenagers to senior citizens everybody uses social media. If brands use these trends well, it is not wrong to say that the sky is the limit.