LabLum Advertisement Policy

This Advertisement Policy outlines the rules and guidelines for businesses and individuals who wish to create and manage advertisements on LabLum. By using LabLum’s advertisement services, you agree to adhere to this policy and all platform guidelines.

1. Eligibility

  • To create and manage advertisements on LabLum, users must have a registered business account.
  • All information provided during registration must be accurate and up to date. LabLum reserves the right to verify the legitimacy of any business or individual using the advertisement service.

2. Creating an Advertisement

  • Advertisers can create campaigns by choosing specific target areas, target audience, and time periods for the ad to run.
  • LabLum allows advertisers to customize the audience by selecting demographic filters such as age, gender, location, and interests.
  • Advertisers are responsible for ensuring their ads comply with LabLum’s guidelines and all relevant legal regulations.

3. Ad Approval Process

  • All ads submitted to LabLum are subject to an internal review and approval process. Ads will be reviewed for compliance with our advertising standards and policies.
  • Ads that do not meet the necessary criteria may be rejected. LabLum will notify advertisers of the reasons for rejection, and they may edit and resubmit the ad for review.

4. Prohibited Content

The following types of content are prohibited in advertisements on LabLum:

  • Misleading or false information: Ads must not contain deceptive, fraudulent, or misleading claims.
  • Offensive or inappropriate content: Ads must not promote hate speech, violence, harassment, or discrimination based on race, ethnicity, religion, gender, sexual orientation, or disability.
  • Explicit or adult content: Ads containing nudity, sexual content, or explicit language are strictly prohibited.
  • Illegal activities: Ads promoting illegal products or services (e.g., drugs, weapons, or counterfeit goods) are banned.
  • Sensitive content: Content related to politics, social issues, or controversial topics may be restricted or rejected.

5. Ad Targeting Guidelines

  • Advertisers are required to use responsible targeting practices. All ads must be aimed at audiences appropriate for the content being promoted.
  • The targeting criteria selected (age, location, gender, etc.) must be accurate and not misleading.
  • Advertisers cannot use targeting options to exploit vulnerable groups or discriminate against any audience.

6. Ad Performance and Reporting

  • Once an ad is live, advertisers can access real-time performance reports through their dashboard. Metrics such as impressions, clicks, reach, and engagement will be available to help advertisers measure their ad effectiveness.
  • LabLum provides detailed analytics to allow advertisers to adjust their campaigns for better performance.

7. Payment and Billing

  • Advertisers will be charged based on the selected pricing model: pay-per-click (PPC) or cost-per-thousand-impressions (CPM).
  • All ad campaigns must be pre-funded or linked to a valid payment method.
  • Payment will be processed upon ad approval, and all fees are non-refundable. This includes situations where ads are later suspended or removed due to policy violations.

8. Ad Suspension and Termination

  • LabLum reserves the right to suspend or terminate advertisements that violate any part of this policy.
  • Ads may be suspended for reasons including, but not limited to:
    • Violations of LabLum’s community standards or advertising guidelines.
    • Fraudulent or deceptive activity.
    • Use of bots or artificial engagement to manipulate ad performance.
  • Advertisers whose accounts are found to repeatedly violate policies may have their advertising privileges revoked.

9. Content Ownership and Licensing

  • Advertisers retain ownership of the content they upload, but by submitting an ad, they grant LabLum a non-exclusive, worldwide, royalty-free license to use, reproduce, and display the ad across the platform for promotional and operational purposes.
  • Advertisers are responsible for ensuring they have the right to use all materials (e.g., images, music, trademarks) included in their advertisements.

10. Disclaimers and Liability

  • LabLum does not guarantee any specific outcomes (e.g., clicks, sales, conversions) from ad campaigns.
  • LabLum is not liable for any losses or damages resulting from ad performance, including incorrect targeting or unexpected campaign results.
  • Advertisers are responsible for any legal consequences arising from the content of their ads.

11. Modifications to Advertisement Policy

  • LabLum reserves the right to modify or update this Advertisement Policy at any time. Advertisers will be notified of any significant changes through email or in-app notifications.
  • Continued use of the advertisement service after policy updates constitutes acceptance of the revised terms.

12. Support and Queries

  • For any questions or issues related to advertisements, advertisers can reach out to LabLum’s support team through the Help & Support section in the app or via email at support@lablum.com.